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LATE JULY: SANTA BARBARA'S HOTTEST TIME TO LIST

Lisa McCann  |  July 24, 2025

Community & Local Living

LATE JULY: SANTA BARBARA'S HOTTEST TIME TO LIST

As the sunsets in July, Santa Barbara's real estate market reaches a unique intersection of opportunity. Late summer, often referred to as "Sunset Season," presents an optimal window for homeowners considering listing their properties. With the convergence of favorable market dynamics and seasonal appeal, late July stands out as a strategic time to showcase your home.

Market Dynamics Favor Sellers

Recent data indicate a robust seller's market in Santa Barbara. The median home price has surged by 34.3% year-over-year, reaching $2,226,500. Despite properties spending a median of 81 days on the market, the demand remains strong, with 57 homes sold this month—a 50% increase from the previous year. Notably, 31.6% of homes are selling above their list price, reflecting competitive buyer interest. 

Seasonal Appeal Enhances Property Showcases

Santa Barbara's Mediterranean climate ensures that late July offers some of the most picturesque weather conditions. The clear skies and warm temperatures accentuate outdoor features such as gardens, patios, and pools, making homes more inviting to potential buyers. This period also aligns with the Old Spanish Days Fiesta, a cultural event that draws numerous visitors and potential buyers to the area.

Inventory Levels and Buyer Urgency

The current housing inventory in Santa Barbara stands at approximately 2.1 months, signaling a tight market. This limited supply, coupled with high demand, creates a sense of urgency among buyers. Homes that are well-presented and priced appropriately are more likely to attract multiple offers, often exceeding the asking price. 

Strategic Timing for Listings

Listing your home in late July allows you to capitalize on the momentum of the summer market. Buyers are eager to settle before the end of summer, and the influx of visitors during local events increases exposure. Moreover, with the recent increase in inventory by 22.4% year-over-year, standing out with a well-timed listing becomes even more crucial. 

Navigating the Santa Barbara real estate market requires expertise and strategic planning. REQUISITE Luxury Properties specializes in high-end listings, offering personalized services to ensure your home is presented at its best. From professional staging to targeted marketing, our team is dedicated to achieving optimal results for our clients. Contact us today to schedule a consultation.

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